There are been a lot of confusion between Facebook fan page and profile, especially when to get the right Facebook page for your business.
So let’s take a step back & try to figure this out. Facebook Fan Page or Profile??
If I’m a business owner, which should I use — a Profile or a Page?
Hopefully the answer to this question will be clear after I discuss the following:
- the differences between Profiles & Pages
- Pros & Cons of using each for business
Facebook Fan Page or Profile: What’s the Difference?
The profile is unique and personal, so each person is entitle to only one profile on Facebook.
- can be accessed via an account with login information
- has a single “personal Timeline”
- can be used to manage multiple Pages, Apps, Ad accounts etc. inside of Facebook
According to Facebook, it is your identity and digital passport and this is the reason Facebook allow you to have only one.
Below the main point as Facebook differentiate functions of “Facebook Page” from “Facebook profile”.
- look similar to Profiles, but offer unique tools for connecting people to topics they care about, like a business, brand, organization or celebrity
- managed by admins who have Profiles — Pages are not separate Facebook accounts & do not have separate login information from a Profile
- provide insights to help admins understand how people are interacting with the Page
- can be Liked — to see updates in News Feed
- for individual, non-commercial use
- represents an individual person & must be held under an individual name
- can be friended
- can be followed — to see public updates in News Feed
Facebook Fan Page or Profile: what are the Pros & Cons?
Profiles; can have a max of 5000 friends & an unlimited number of followers
Pages; can have an unlimited number of fans
Profiles; are optimized for individual people to connect & interact with friends & followers
Pages; are optimized for artists, businesses & brands to showcase their work & interact with fans
Profiles; can send unlimited private messages to “friends”
Pages; can send private messages to fans — but only after the fan has sent the first message
Profiles; are limited to one per person
Pages; are unlimited — you can admin as many pages as you want
Profiles; cannot have biz & marketing apps installed on them
Pages; come pre-installed with custom functionality designed for their category — developers also build a huge array of 3rd-party apps for admins to add to their Pages
Profiles; can be tagged (by friends) but not checked in to
Pages; can be checked in to (if a local business) — alerting friends of the person checking in that they’re at your business
Profiles; cannot be called from Facebook mobile app
Pages; can be called directly from the Facebook mobile app — when a fan visits your page
Profiles; can only “boost” a post for $6.99 — and that’s it (no targeting)
Pages; can run hyper-targeted ads to get traffic, emails, Likes, etc.
Profiles; do not have access to stats on posts, friends & friend demographics, etc.
Pages; can access a huge array of stats on posts, fans & fan demographics, etc.
Profiles; cannot schedule future posts (unless you’re using a 3rd party app like Post Planner, of course)
Pages; can schedule future posts
So all in all, Pages have a lot more commercial functionality than Profiles. Which makes sense, since Facebook explicitly states Profiles are not to be used “primarily” for commercial purposes:
From their Terms of Service:
You will not use your personal timeline [Profile] primarily for your own commercial gain, and will use a Facebook Page for such purposes.
Then again… if you’re an artist, photographer, entertainer, etc., then maybe your Profile is meeting your commercial needs just fine.
In that case, is it a mistake to continue using your profile solely for commercial purposes?
In a word, yes!
It’s a mistake because you’re violating Facebook’s Terms of Service — and eventually, sooner or later, you WILL be shut down.
And that’s why you may want to convert your Profile to a Fan Page.